WoMen AdVeRTs..



Few seconds into the advert, the audience get the impression that the advert is aimed at men, as it has a women has been displayed in the first shot. We are forced to be constucted as a male audience. However, even though a women has been shown she is not shown in the stereotypical manner. She is rejected the stereotype of being in the kichen or doing any form of housework. Instead she seen riding a motor bike which is usually associated with strong, masculine men. The main purpose of the advert is there to advertise 'Herbal Essences' a shampoo for women. The audience of this advert would primarily be women, nevertheless the women is in the shower and then passes the shampoo to the man, which coukd possibly mean that the shampoo could be used by them.