WoMen AdVeRts...



This loreal advert uses a well known, attractive celebrity to sell theire product. (celebrity endorsement)

This advert flaunts the idea of all women being attractive and having straight, healthy hair. It promotes the idea that all women shoukd be attrative like Beyonce. Her body is fetished, they have a long shot of her at the start fo the advert to have the focus on her body, her legs and what she is wearing. This allows her to be an object of the male gaze.

By havig particular adverts like this, it promotes certain ideologies into women;s mind, that they sould be a certain way, or look a certain way to be accepted in society.