RTL VoWs To TuRn ArouNd FiVe..

The RTL Group chief executive, Gerhard Zeiler, has admitted he was disappointed with UK subsidiary Channel Five's falling audience share but pledged to turn the broadcaster's fortunes round with its multichannel strategy.

Five's audience share fell to 5.9% in 2006, down 0.7 percentage points, proportionately the worst performance of the five main UK terrestrial channels.

Mr Zeiler said the launch of digital services Five Life and Five US in October would drive growth in 2007, and pointed to the recent management shake-up that saw Lisa Opie made head of content.

"Am I happy the audience share went down? No - otherwise we wouldn't have changed the programme team," Mr Zeiler said.

"The change is more radical, exactly what we expected. We have a new director of content, Lisa Opie, and we fully trust in her, that she will turn it around in terms of audience share. Our main goal is to grow our position

http://media.guardian.co.uk/city/story/0,,2029395,00.html?

My ViEw...

Channel Five was the last edition to the terrestrial channels. When channel five was launched in 1997 it was new to the world as SKY TV was expensive and not many people had it. Now that SKy is in demand terrestrial channels like Channel 5 are losing their viewers. Most people watch channel 4 for documentaries, ITV and BBC1 for their regular shows such as Eastenders. Since SKy is so developed, each channel caters for their audience which allows the viewers to chose what they want to watch, instead of waiting for a ceratin programme to come on.